Service
Visual Design
Client
Goldcast
Year
2026
Concepts
The first concept was based on the new branding. I had included papers, fresh reports, computer graphics on grass, sky, land so that it feels more fresh.
After the 1st review, we decided to try out a picnic concept. The infographics consisted of picnic blankets, baskets, sandwiches with numbers. It turned out to be really fun! The highlight turned out to be the sun! The only issue was that the infographics did not look like they belonged to the same family. So, after the second review, we decided for a simpler concept - the grass, the sky and the sun:)
Solution
We created more infographics sticking to the sun concept. Also, included numbers with cloud textures, airplanes, hot air balloons. TBH, we didn't want to include sun in every infographic cause it felt like a lot.
The result is a benchmark that reads like a confident operator, not a data dump: authoritative because of the scale (the largest set Goldcast has analyzed), and useful because every number comes with a recommendation.
