Goldcast B2B Webinar Benchmark Report 2025

Goldcast B2B Webinar Benchmark Report 2025

Goldcast B2B Webinar Benchmark Report 2025

The 2025 B2B Webinar Benchmark Report is Goldcast's flagship annual research piece - there's been a 225% increase in webinars across B2B organizations.

The 2025 B2B Webinar Benchmark Report is Goldcast's flagship annual research piece - there's been a 225% increase in webinars across B2B organizations.

Service

Visual Design

Client

Goldcast

Year

2025

Concepts

I started with an illustrative approach for the cover image. After the review, we were not really sure.

Regarding the infographics, we were sticking with the dark UI and the branding of the company. There were a lot more gradients, big numbers, block systems involved in the designs.

Solution

The design leads with the headline that reframes the whole category: webinars grew 225% year over year, immediately establishing scale and stakes before any benchmark lands.

Visual hierarchy does the heavy lifting on a genuinely dense page. Stat callouts, charts, and recurring "next step" cards give each section a consistent visual anchor, so the eye can travel from one verdict to the next without drowning — turning what could have been an overwhelming data dump into something paced and scannable.

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