Service
Visual Design
Client
Goldcast
Year
2025
Concepts
The very concept I had in mind was to do something with a lightning bolt, very Harry Potter, I know! The second was to think beyond space.
I definitely was happy with the lightning bolt but couldn't really figure out the visual identity. For the second one, I was thinking of the universe and the infinite knowledge once can get from this podcast, so big bold typography and colors.
Solution
After the review of the concepts, the lightning bolt was the right approach. The visual identity was not. Then it hit me, why not gold?
So, I presented two directions. One would be this beautiful gold and orange gradient and the second would be black and gold. The gold gradient would be for podcasts and the black and gold would be for webinars.
